Land Your First Multi-Million-Dollar Deal
Authentic B2B Sales Playbook
with Peter Ahn
The enterprise sales leader behind multi-million-dollar deals at Dropbox and Slack shares the modern sales skills that close your next game-changing deal.
Peter Ahn
Master of B2B Sales, ex-Google, Dropbox, and Twingate
Co-host of Decoding Sales Podcast
Peter Ahn
From Startups to Giants - The Strategist Behind Enterprise Sales
Peter brings 15+ years of enterprise sales expertise from industry leaders including Google, Dropbox, Slack, and Front.
As a top performer at Dropbox and Slack, he's closed multimillion-dollar deals with Disney, NBCUniversal, and Conde Nast. Beyond corporate success, Peter has guided over 100 founders in building sales organizations from scratch, working with notable startups like Figma, Streak, and Orb to accelerate B2B growth.
Top Seller at Dropbox and Slack
15 Years of Enterprise Sales Experience
Co-author of 'Decoding Sales' with Alex Allain
Coached 100+ Founders
Learn more about Peter Ahn
What you'll get
Peter Ahn is a veteran enterprise sales leader who has closed multi-million-dollar deals at unicorns like Dropbox and Slack. He brings firsthand experience from landing marquee customers such as NBCUniversal and Disney—sharing not theory, but the exact tactics, conversations, and negotiation moments that drove real outcomes.
This course provides:
- Battle-tested enterprise sales strategies from Peter's real-world playbook
- Case studies with behind-the-scenes insights from high-stakes deals
- Frameworks for turning cold prospects into lasting partnerships
- Proven approaches for founders, sales professionals, and revenue teams breaking into enterprise
This course is for you,
if you are -
1
Startup founders
Ready to close deals that scale your business
2
B2B Sales Professionals
Who are looking for a new sales playbook in the modern world
3
Revenue teams
Who want to be a genuine salespeople who deliver real value
Course Overview
5 On-Demand Videos
Total duration: 2 Hours 45 Minutes
Real-world Examples
Pitch decks & ready-to-use phrases
1:1 Coaching
Available for Masters Students
Making a killer first impression + Discovery
Discovery Call : BANT framework (Budget, Authority, Need, Timeline) with a fresh twist
Crafting a Compelling Pitch Deck
Pitch deck strategy to stand out - Mastering Credibility, Alignment, Differentiation, backed with three case studies
Designing an Engaging Demo
Highlighting your product's value while moving prospects closer to a decision + useful phrases you can use in the next call
How to Negotiate Like a Pro
Negotiation strategies to close larger deals while building authentic, long-term customer relationships + what NOT to do in negotiation
Authentic Outbound Sales Tactics
Leveraging personal brand & value-based tactics to attract the right customers + tools you can use
Testimonials
“We were able to close our deal with Meta with more confidence!“
Peter understands the sales process at a deep level and also provided specific tips on solving tough situations with potential customers. I love that he is empathetic to founders.
Julian Park
CEO @ Bezi, ex-Oculus
“I feel a lot more confident in how we describe the value we're providing.“
Peter has helped me develop my authentic sales vocabulary and comfort with being aggressive in ways that don't kill deals. We're expecting 20-50% higher outcome by EOY.
Victor Hunt
CEO @ Zingage
“Big win which should compound anything that will have happened in the coming months.”
Sales was a bit of a black box for me before this, but Peter has built a lot of clarity for me. It has helped me close a deal concretely, also helped me meet my first great sales hire.
Animesh Koratana
CEO @ PlayerZero, ex-Stanford
“It has definitely made me a better seller, and we have doubled our business in the last 4 months.“
I don't come across as too eager to sell anymore. I come across as more polished and structured to my customers which gives them confidence.
Ashu Dubey
CEO @ Gleen AI, ex-LinkedIn
“If your company is looking to expand B2B sales efforts, I strongly recommend this lecture!“
It helped me and my team present our services and products in a far more compelling way during B2B meetings by establishing a clear sales process and build a more efficient and scalable operation.
Vincent Dongju Park
B2B Sales Lead @ Edutech Startup
Join now for Peter's
million-dollar deal playbook
ESSENTIAL20% off now
- 5 On-demand videos: Full access for 1 year
- Unlock downloadable Peter Ahn Sales Decks
- First-class seat for Peter's live webinar + a chance for 1:1 coaching (10 seats available)
MASTERS
- Everything in ESSENTIAL
- Cohort-based course with Live Sessions and 1:1 coaching from Peter
- Limited to 15 seats
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