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Survival to Thrival in the AI Era

The Ultimate B2B
Startup Playbook

with Tae Hea Nahm

The veteran VC behind billion-dollar enterprise value explains why Product-Market Fit isn't enough—and reveals the Go-to-Market Fit framework that builds the next unicorns.

Tae Hea Nahm

Tae Hea Nahm

Co-founder & Managing Director of Storm Ventures
Co-author of Survival to Thrival

Tae Hea Nahm

The Architect of B2B Unicorn Success Stories

Tae Hea is co-founding Managing Director of Storm Ventures and co-author of "Survival to Thrival," the definitive guide to building enterprise leaders.

With decades of experience in enterprise software, he has spent his career studying the key value inflection points that unlock explosive startup growth.

Previously, he was the founding CEO of Airespace (sold to Cisco for $450M) and partner at Wilson Sonsini Goodrich & Rosati and Venture Law Group.

Peter working on laptop

Co-Founder & Managing Director of Storm Ventures

Invested in 12+ B2B Unicorn Startups

Involved in 1,000+ investments including Yahoo & Paypal

Co-author of “Survival To Thrival” with Bob Tinker

Learn more about Tae Hea Nahm

Airespace: Sold to Cisco for $450M

Founding CEO

Airespace: Sold to Cisco for $450M

EO Interview on B2B Startup Growth

Media

EO Interview on B2B Startup Growth

12 Unicorn Startups

Invested

12 Unicorn Startups

A Believer and a Skeptic in One

Press

A Believer and a Skeptic in One

Secrets of an Investor Who Built Two Unicorns

Press

Secrets of an Investor Who Built Two Unicorns

What you'll get

Surf or crash—it depends on how you get in the game. Running a startup is like surfing; timing, technique, and reading the wave determines everything. Right now, the AI wave is building, and it's about to break.

But here's where most founders get it wrong: They think finding product-market fit is the finish line. Hit PMF, and suddenly you'll thrive, right? That's not how unicorns are built. The key is unlocking growth with Go-to-Market Fit.

In this lecture, Tae Hea Nahm, a VC with decades of experience in enterprise software, reveals the framework for building your business's own customer journey playbook to find true GTM fit—ultimately unlocking the path to become the category leader and hit exponential growth. This is the complete B2B roadmap that sets apart billion-dollar businesses from the ones that get crushed.

This isn't just survival advice. It's your comprehensive blueprint to master every stage of the startup journey and build the next unicorn company.

This course is for you, if you are -

1
Founders in Action

Who want to build the next unicorn without wasting years on wrong moves

2
CEOs and Leaders

Ready to transform their companies from survivors to category dominators

3
Aspiring Entrepreneurs in B2B Saas / AI / Tech

Who want to master the startup playbook before you dive in

Course Overview

8 On-Demand Videos

Total duration: 3 Hours 30 Minutes

Data-Backed Industry Insights

Downloadable deck & frameworks

1:1 Coaching

Available for Masters Students

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Module 1 (Intro)

Path to Surfing Unicorn

Surf or crash—master the art of reading market waves and positioning your startup to ride them to unicorn status. Learn why most founders wipe out and how the rare few catch the perfect wave.

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Module 2

The Big Wave

The AI breakout is here. Decode what's driving this massive wave, identify billion-dollar opportunities, and learn how to position yourself before the wave peaks.

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Module 3

Founding the Company

Navigate the five critical stages that separate future unicorns from startups that never make it past the shore. Get the founding playbook that VCs look for.

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Module 4

Finding PMF

Creating happy, repeatable customers isn't luck—it's strategy. Master the PMF framework through two case studies that show how winning companies found their wave and rode it to growth.

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Module 5

Unlock Growth

Find the GTM (go-to-market) fit, unlock growth, and make your company hot. The key is mastering real customer journey mapping and build a new playbook to catch explosive growth opportunities.

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Module 6 (New)

Race to Category Leader

Category leaders become unicorns. Learn to build a true category moat with predictive scaling pathways, and discover how to become the winner who dominates and scales.

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Module 7

Investor Empathy

Get inside the VC mindset. Learn to think like an investor, craft the narrative that makes them want to invest in you, and build relationships that fuel your ride to the top.

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Module 8

People Journey

Having the right people at the right moment is crucial for startup success. Get a clear talent roadmap and learn how to structure your team for explosive growth.

Testimonials

“Definitely recommend this course to B2B SaaS startup founders who just embarked on their long venture journey!”

An analytical yet practical guide to build enterprise startups. I wish I had access to this knowledge when I was a founder.

Young Sohn

Young Sohn

Ex-President&CSO @ Samsung Electronics
Chairman of the Board @ Harman

“Everyone talks about product-market fit, but just as important for any enterprise startup is Go-To-Market Fit.”

In defining this construct and outlining a clear playbook, this course does a great service to B2B entrepreneurs and B2B leadership teams everywhere.

Clara Shih

Clara Shih

VP, Head of Business AI @ Meta
Ex-CEO & Co-founder @ Hearsay

“There's no better 'how-to' manual for creating your own enterprise startup.”

Bob and Tae Hea share practical insights and examples that de-mystify what it takes to succeed, covering everything from culture to equity splits to early sales.

Aaref Hilaly

Aaref Hilaly

Partner @ Bain Capital Ventures
Ex-Sequoia Capital

“Suited for every B2B entrepreneur at varying stages of growth.”

Must read by all!

Aaron Levie

Aaron Levie

CEO & Founder @ Box

“Practical advice and real-world challenges for anyone starting, scaling, and winning in a B2B technology startup.”

Robert E. Siegel

Robert E. Siegel

Stanford GSB Professor
Partner @ XSeed Capital

“The real world of B2B entrepreneurship.”

Every entrepreneur should read it.

Neil Patel

Neil Patel

Co-Founder @ Crazy Egg
Co-Founder @ KissMetrics

All The Tools
You Need to Unlock Growth

ESSENTIALSWelcome back deal

$400$450
  • 8 On-demand videos: Full access for 1 year
  • Unlock downloadable Unlock Growth Framework
  • First-class seat for Tae Hea's live webinar + a chance for 1:1 coaching (10 seats available)

MASTERS

$950
  • Everything in ESSENTIAL
  • Cohort-based course with live sessions and 1:1 coaching from Tae Hea
  • Limited to 15 seats

Frequently Asked Questions

•
The course content will be available for 1 year after your purchase.
•
Once you make your purchase through the checkout page, you will be directed to a log-in page to set up your password.
•
Your ID is the email you use at the checkout page.
•
You can access all courses you've purchased on EO School by logging in with the ID/Password you set at sign-up.
•
Each session's video lecture is approximately an hour.
•
Some lectures (ex. finding PMF, investor empathy) will be more practically helpful than others (ex. unlocking growth metrics). But you’ll benefit from the early exposure to all lectures within the course to help build your business at scale.
•
The course covers the entire life cycle of a B2B startup growth journey. It is designed to help founders gain a better understanding about building a B2B startup, scaling it, and having the right metrics to follow when unlocking growth. This curriculum provides detailed and practical growth models and metrics to help early stage founders better navigate company building and GTM strategies.
•
50% refund for requests made within 3 days after course start date with 50% or less completion rate
•
No refund for requests made after 3 days after course start date
•
To request refund, please contact builders@eoeoeo.net with the following information : your full name, email address (used for sign-up), and a screenshot of your Purchase Confirmation (emailed to you upon purchase)
•
This part of the course is available to students who enroll in the Masters curriculum, focusing on specific sales challenges with case-by-case feedback from Peter.
•
Limited to 15 seats on a first-come-first-serve basis.
•
You will have a tight cohort session with Tae Hea, along with the 15 fellow founders where you can share your current challenges and get in-depth feedback from everyone.

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Contact

builders@eoeoeo.net

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