Break The Links of Traditional Customer Value Chain
Decoupling:
Secret to Stealing Customers
with Thales Teixeira
Disruption decoded: A former Harvard Business School professor reveals how scrappy startups beat giants by winning over their customers.
Thales Teixeira
Author of Unlocking the Customer Value Chain
Former Associate Professor at Harvard Business School
Thales Teixeira
Thales Teixeira was an Associate Professor at Harvard Business School for 10 years before founding digital consultancy Decoupling.co.
At Harvard, he taught MBA, doctoral and executive-level courses in Marketing Models, Digital Marketing and Ecommerce. His two primary domains of research constitute Digital Disruption and The Economics of Attention.
He has consulted, advised or educated top executives of over 15 of the Fortune 100 companies, among them Bayer, BMW, Unilever, Microsoft, Nike, Samsung, Siemens, YouTube, among others.
Author of Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption
10 Years Associate Professor of Marketing at Harvard Business School
Pioneer in digital disruption, customer-centric innovation and digital transformation
What you'll get
Thales Teixeira is the co-founder of Decoupling.co and a former Harvard Business School professor. He pioneered the concept of “Decoupling” in digital disruption and authored Unlocking the Customer Value Chain, a Wall Street Journal–recommended book on startup growth.
In this course, you’ll get:
• Proven strategies to win your first 1,000 customers
• Frameworks for building and scaling marketplaces
• Tools to decide when to decouple vs. couple activities
• Real lessons on execution, teams, and avoiding growth myths
This course is for you,
if you are -
1
Business Analysts & Consultants
Experts eager to analyze markets and discover hidden opportunities with a strategic perspective
2
Strategy / Business Development Leaders
Professionals responsible for spearheading new projects and uncovering business opportunities
3
Aspiring Entrepreneurs
Individuals eager to learn practical frameworks for accelerating growth in tech-driven businesses
Course Overview
4 On-Demand Videos
Total duration: 1 Hours 25 Minutes
10 Effective Case Studies
Detailed case notes and summaries
1:1 Coaching
Available for Masters Students
Intro to Customer Value Chain
Meet Thales Teixeira, the author of Decoupling, sharing his researches on startups that scaled immensely by unlinking the customer value chain.
Getting Your First 1,000 Customers
Every unicorn starts scrappy. These modules show how the biggest names hacked their way to early traction and found their first users.
Scaling from 1,000 to 1 Million
Once you’ve got traction, the game changes. These lessons show how to expand, couple activities, and ride industry shifts to real scale.
Lessons, Myths & Founder Advice
Beyond theory, execution and clarity matter most. Thales Teixeira gives the final two cents to cut through the myths and give founders practical wisdom for the road ahead.
Testimonials
“Thales Teixeira brings a brilliant and incisive intellect - blending fundamental insights with practical guidance - to the urgent question of digital transformation”
Jim Collins
Author of Good to Great,
Co-author of Built to Last
“Necessary reading for all of us being disrupted and hoping to become challengers again”
Jorge Paulo Lemann
Co-founder of 3G Capital
“Unlocking the Customer Value Chain, … offers a clear roadmap to understand how digital disruption takes place - and what companies can do to hold onto their valued customers.”
Niraj Shah
Co-founder and CEO, Wayfair
“Very practical insights into understanding a customer-centric, not a company-centric, view of the experiences and the expectations of consumers who are shopping today[…] - a must read for marketers.”
Brigitte King
Chief Consumer Officer, L’OREAL Americas
Join Now
ESSENTIALS20% off now
- 4 On-demand video lectures: Full access for 1 year video lectures
- Lecture notes: Case study deep dive
- First-class seat for Thales Teixeira’s live webinar + a chance for 1:1 coaching (10 seats available)
MASTERS
- Everything in ESSENTIAL
- 1:1 coaching from Thales Teixeira and a cohort-based course with live sessions
- Limited to 15 spots
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